Unlock China’s Digital Potential: Expert Insights from Xiaohongshu, WeMine and Trip.com Group

On February 27th, the Italian Chamber of Commerce in Hong Kong and Macao hosted an exclusive breakfast talk that delves into the strategies, tools, and case studies shaping digital marketing in China. This event helps professionals understand and leverage the power of platforms like Xiaohongshu and innovative marketing approaches tailored to the Chinese market.

Key takeaways from our discussions:

1. Xiaohongshu Revolution: Exploring the platform's pivotal role in reaching Chinese audiences and its unique marketing opportunities.

2. Strategic Channel Selection by WeMine: Unveiling effective approaches to navigate China's complex marketing ecosystem and avoid common pitfalls

3. Success Stories: Analyzing Ctrip’s innovative use of digital tools to connect with Chinese consumers.

A special thanks to the speakers: Winnie Lau, Rainer Lau, Horris Tse and Kastor Tam