Bluebell (Asia) Ltd.
Representative
MR. SAMY REDJEB |
Managing Director HK, Macau & Taiwan
Other Contact
MS. CARINE PIN |
Group Business Development Director
Asia’s leading omnichannel brand curator.
Bluebell Group has pioneered building successful brands in Asia since 1954. As a brand curator of luxury, premium and lifestyle brands, it operates a comprehensive Asian network covering ten markets. The Group manages complex distribution channels targeting multiple cultures for its global brands partners, and local commercial partners rely on its ability to bring the right selection of brands into Asian market.
Bluebell Group is present in Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, Cambodia, and Australia. Its distribution network includes flagship stores, shop-in-shops, counters, its own multi-brand concepts, as well as a highly selective wholesale network, together with both direct e-commerce and marketplaces, covering both domestic and Travel Retail.
Targeting diverse cultures and market sectors, the Group operates across multiple product categories: Accessories, Footwear, Apparel, Fragrance, Beauty, Gourmet, Jewellery, Watches, Eyewear, and Tobacco.
A pioneer in retail excellence, Bluebell Group is a shareholder in the Luxury Business Institute (LBI), a consulting and training company for the Asian Luxury Industry; Retail in Asia, a leading retail intelligence media in Asia; Star Brands Asia, a China cross border beauty specialist; Star Brands Travel Retail, a China travel retail management services specialist; Reflaunt, a platform enabling luxury brands to claim a share in the secondary market; and an investor in numerous new brand projects.
The brand behind the brands, since 1954.